Capture good story with us!

April 5, 2024

Now that we’ve captured your attention and interest in how we make good stories, we invite you to scroll down and discover how to grow your business!

Challenges of Digital Marketing in 2024

In the 21st century, every innovation is questionable, as in 2024 it is difficult to capture attention on social networks with so much competition, especially if we are a company that, of course, wants to sell value. For people, potential users of products and services, who spend time scrolling through content for hours, it is the time of day when they want to take a break from school, college, work and see what their friends and relatives are doing and having fun. It is very important to approach such a target group so that they see what kind of energy our work provides, what problem it solves, and what kind of emotion it gives to every individual who looks at the profile of our channels.

The Power of Storytelling

Let’s go back in time. In our childhood, we all loved the family member who either read us a fairy tale before going to sleep or knew how to hold the attention of all of us at a family lunch while talking about some topic. Now, when we recall the characters, the emotions they created, or their narrators, you will agree with us that they are now being repeated only in a different form through advertisements on TV, promotional press, various websites, and communication channels.

Message is Key in Storytelling and Marketing

What do those stories and the storytelling used in digital marketing have in common? MESSAGE!

The purpose of every conversation told with a friend over coffee, teaching a lesson at school, and so on, is the message we want to convey to the listener or interlocutor. This time, it is not like in fairy tales, but has a selling character that reads “Buy our product”! Sales stories evoke different emotions: empathy, anger, happiness, laughter… And they are the best way to interest those listeners who are not even interested in our product. Their goal is to attract attention, and the real mission comes in keeping them listening to what we have to say until the end.

Elements of a Good Story

What can help us to be a storyteller who captures a good story?

Music – When we choose it, it is important to look at it from two angles – what emotion it arouses in us and whether it is currently trending on social networks to achieve greater reach.
Effective photographic and video material – In addition to their good quality, it is important that they do not impose mere advice on the consumer to buy a certain product. It is preferable to plan the scenario in advance and use simpler phrases that are used in everyday life so that people can identify.
Sound effects – Must accompany the action in the story, increase the excitement and tension that ultimately lead to resolution and serenity. The qualities of the protagonist’s voice are no less significant. The color of their voice, depth, and volume must be in harmony with the other effects.

Creating a Simple Story

However, if we are a beginner who does not understand the above-mentioned factors of advertising, we can try to make the simplest story:

Main person – An individual or a team of people with whom everything begins and ends, and with whom we identify all our qualities, be they positive or negative.
Resistance – It can be his opponent or fear that he faces all the time, and in this way, we encourage our consumer to develop curves and solve the problem
Plot and denouement – Through various inputs (activities) we keep the consumer’s attention and always try to remain unpredictable. • Lesson (message) – There must be a reason why we are telling a story – in order to imperceptibly sell the product to the consumer who buys first of all the emotion that he wants to feel again when he comes to make another purchase.

Example of Effective Storytelling

Frequently Asked Questions (FAQ)

Why is storytelling important in digital marketing?

Storytelling is crucial in digital marketing because it helps create an emotional connection with the audience, making your brand more memorable and relatable. This connection can lead to increased engagement and conversions.

How can I start incorporating storytelling into my marketing strategy?

Begin by understanding your target audience and the emotions you want to evoke. Use relatable characters, conflicts, and resolutions in your stories. Incorporate multimedia elements like music, images, and sound effects to enhance the experience.

What are some common mistakes to avoid in storytelling for marketing?

Avoid being too sales-focused. Instead, focus on creating a narrative that provides value and resonates emotionally with your audience. Also, ensure your story is consistent with your brand's message and values.

Now we know the reason why in numerous TV commercials the family is its main bearer, as well as why numerous companies use Santa Claus before the New Year holidays, especially those that produce products for children.

Let’s show all this learned in one example:

“The daughter ordered a gift for her parents for their wedding anniversary and precisely timed the day when it should arrive at the address of the apartment. When the postman knocked on the door, she opened it and realized that she didn’t have money in her cash to pay the postage but only on her bank card. She was all in a panic because the gift was going to go back to storage and she didn’t want to give it to them the next day. Luckily, the postman reassured her that she had chosen a post office that had the ability to pay online with their latest app that she could install on her phone. She paid online and in the evening at the family gathering gave the gift to her parents and realized that she would never use another post office for urgent shipments to her dear people.”So, in this story we have the main character – the daughter, the opponent – her fear that she will not deliver the gift on time, the plot (the moment when she realized that there is no money in the cash), and the denouement (the moment when the postman informs her that there is a possibility of online payment) and at the end of the lesson (message) – everyone should use the services of the mail that is the owner of this advertisement, as well as install the presented application. Also, a family is selected for this promotion to evoke emotion in a wider target group as most people use consignment services. We sold a new way of service and did not say in a monotonous way, “Everyone should install the application and use the services of our mail”.“

Marketing no longer has anything to do with what you produce, but with the stories you tell” – Seth Godin

SO CAPTURE A GOOD STORY WITH US!